We are looking for a DebtBlue is seeking a Executive Vice President of Marketing that will serve as a key member of the executive leadership team, responsible for creating and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This leader will oversee all marketing functions, including brand management, digital marketing, content, product marketing, and customer engagement, and will collaborate closely with sales, product, and operations teams. The ideal candidate is a seasoned marketing leader with a track record of delivering results, optimizing campaigns, and building world-class teams.
DebtBlue, LLC DB is a fast-growing debt settlement organization committed to helping individuals and families get back on their feet financially. We help restore peace to people filled with fear, families without hope, and folks who doubt they'll ever have a positive financial future. We are committed to serving with integrity, excellence, compassion, and a smile. If you share these same philosophies, become a DebtBluer today!!
What you'll do:
Strategic Leadership and Vision:
- Develop and lead the company's overall marketing strategy, aligning with business goals and objectives.
- Spearhead marketing initiatives to position Debtblue as an industry leader, enhance brand reputation, and drive long-term growth.
- Identify and capitalize on emerging market opportunities, industry trends, and new channels to expand market reach.
Brand and Product Marketing:
- Shape and oversee the brand's voice, positioning, and identity across all touchpoints to ensure consistency and high engagement.
- Develop and execute go-to-market strategies for new products, services, and features, ensuring alignment with customer needs and market demand.
- Drive product adoption and customer engagement through impactful messaging, value propositions, and compelling marketing campaigns.
Digital Marketing and Demand Generation:
- Oversee digital marketing strategies to optimize acquisition, retention, and conversion across digital channels, including social media, paid media, SEO, and email marketing.
- Establish a data-driven approach to demand generation, utilizing analytics to optimize campaigns, maximize ROI, and identify areas for growth.
Team Leadership and Development:
- Lead, inspire, and develop a high-performing marketing team, fostering a collaborative and innovative culture.
- Provide guidance and mentorship to direct reports, empowering them to take ownership of their functions and grow their careers.
- Align department goals with organizational objectives, encouraging teamwork across departments, particularly with sales, product, and finance.
Budgeting and Performance Management:
- Manage the marketing budget, ensuring resources are allocated effectively to maximize impact and achieve strategic objectives.
- Establish and monitor key performance metrics to assess the effectiveness of marketing initiatives and adjust strategies accordingly.
- Present marketing performance and strategic recommendations to the executive team and board of directors.
- Cross-Functional Collaboration and Executive Leadership:
- Work closely with other members of the executive team to align on company strategy, product launches, and business development opportunities.
- Serve as a thought leader and spokesperson, representing Debtblue in industry forums, events, and partnerships.
What we are looking for:
Education and Skills:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree or MBA preferred.
- 15+ years of marketing experience with a minimum of 8 years in an executive or senior leadership role.
- Proven experience in building and scaling marketing teams in high-growth companies.
- Deep understanding of digital marketing, brand management, product marketing, and customer segmentation.
- Strong analytical skills with experience in data-driven marketing strategies and performance metrics.
- Exceptional leadership and interpersonal skills, with the ability to influence and inspire at all levels.
- Excellent communication skills, both verbal and written, with a track record of executive-level presentations.
Preferred Qualifications:
- Experience in financial services.
- Familiarity with CRM, marketing automation, and analytics platforms e.g., Salesforce, HubSpot, Google Analytics, etc.
- Demonstrated ability to adapt to changing market conditions and pivot marketing strategies as needed.
What we offer:
- Opportunity to join a growing company with proven leadership and participate in a fast-growing industry poised to thrive in the years to come
- Convenient location in newly renovated building in Richardson Telecom Corridor
- Modern office/desk equipment and facilities
- Free on-site fitness facility with gym and showers
- Lots of fun while you work hard
- Business casual work environment
- Monthly awards and recognition
- Corporate contests
- Ping pong table and foosball table to chill during breaks
Benefits:
- 401K
- Health insurance
- Dental insurance
- Vision insurance
- Short- & long-term disability insurance
- Life insurance
- Paid Time Off
- Paid holidays
- Employee referral program
- Free on-site gym
- Ergonomical desk
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 20 pounds at times
- The employee must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks and responsibilities
- Low to moderate noise level
What is it like working for DebtBlue?
The culture of this company is amazing. The people here are very friendly and always willing to help. They are also open to new ideas for improving processes. As a member of the team, you will have plenty of opportunities for growth and flexible schedules. We encourage our employees to speak up and share their ideas, opinions, and feedback.
Ready to join our team?
If this job seems like a good fit for you, we would be happy to discuss it with you! Please take a few minutes to complete our brief online application. We will get in touch with you afterwards to provide more information regarding the position and the subsequent steps.
Learn more about DebtBlue, our services and what we have to offer by reviewing the following links:
Company's Website: www.debtblue.com
Informational Videos: https://debtblue.com/debt-relief-options/debtblue-library/
Facebook: https://www.facebook.com/DebtBlue/
LinkedIn: https://www.linkedin.com/company/debtblue
Testimonials and Trustpilot Reviews: https://debtblue.com/get-started/testimonials/
***Nationally recognized TV ads as seen on Fox News, MSNBC, and other major networks***
AAP/EEO Statement
DebtBlue, LLC is an equal opportunity employer. DebtBlue considers applicants for all positions without discrimination on the basis of race, color, religion, sex, national origin, genetic information GINA, age, disability, marital status or veteran status, or any other legally protected status. No question on this application is used for the purpose of limiting or excluding any applicant's consideration for employment on any basis prohibited by local, state, or federal law.
